Winona State University
Role Web Content Specialist | Contribution UX / UI Architecture & Visual Design, Content curation, Usability research
About the project
During my time at WSU I worked primarily with departments on campus. My mission was to update the usability and overall look of their sites. This was a tricky task seeing as the WSU CMS as less than flexible. Many UX updates revolved around organizing text, cleaning up misspellings and broken links and creating easily navigable menus.
Updates to these information-heavy pages often saw leaps in traffic and a reduction of bounce rate up to 80%.
My role as Web Content Specialist covered a number of responsibilities. Foremost, I worked with faculty and staff on campus to improve the user experience of their pages and give them guidance and guidelines for updating their information. I co-managed a team of several students who helped with updates in the CMS. I pitched ideas for templates, processes or new functionality that would improve the way we built out future pages. I also helped with Winona’s social media presence and built out of the student run blogs.
As I worked everyday on Winona State’s webpages, I noticed a lack in structure in regards to moving the new students through important information. I found a number of applications where a step-by-step tracker would be helpful and bring some clarity to the often wordy information provided by faculty. I worked with the developers to build a component that could be dropped into the CMS and edited quickly for easy future use.